Around 1888, when numerous diamond mines opened and began operating in South Africa, diamonds were - and, I kid you not - mined by the truckload!
Capitalism is all about Supply vs Demand so, simple math tells you, having truckloads of diamonds flooding the diamond market brought the price of diamonds way down.
(sigh) So, what's a capitalist diamond producer to do?
Well, the many independent diamond companies all got together and formed a single, worldwide entity - a cartel called De Beers (they are still the flagship of the diamond biz, today).
And, de minds at De Beers realized that, if they warehoused their copious quantity of carbon-based carats and allowed only a tiny amount to be trickled out at a time... it would cause the price of the radiant rocks skyrocket.
So, that's what De Beers did then and it's what De Beers does today.
But, De Beers soon realized that they had another problem: Only de rich and famous were buying De Beers diamonds (gasp)!
How were they ever going to get the working- and middle-classes to buy De Beers diamonds?
Around 1938, de masterminds at De Beers unleashed a massive marketing campaign to promote the "Diamond Engagement Ring" with this slogan:
"Diamonds Are FOREVER"
(The phrase not only struck gold then, it's still used to this day).
De Beers also met with many of de heads of the Hollywood film studios and paid them lots of money to include scenes of their bigger-than-life, manly movie heroes getting down on bended knees and proposing to the oh-so-happy heroines with diamond engagement rings.
Believe it or not... prior to this crushed-coal carpet-bombing, most (about 90%) 'engagement rings' did NOT include diamonds.
After their Four-C's campaigns? ... About 80% of engagement rings included diamonds.
Well, I say, "Boycott De Beers and their (worthless) blood diamonds!"
Or, "A Scam Doesn't Have To Be FOREVER", works, too!
Amusing and Informative, Your Lil' Sister Loves to Get the 'Scoop' on the Mainstream Media and To Present a Variety of Obscure, Under-Reported and Decidedly-More Newsworthy Items From Around The Globe; You'll Also Be Privy To Pieces of My Own Personal Paranormal Phenomena; and Frequently Hear of Things Your Parents, Clergy, Society and Uncle Sam didn't bother to tell you. But, I will... In Other Words: The Way This Grrrl Sees It!
Sunday, October 25, 2015
Friday, October 23, 2015
Hey Early Christianity! You Missed A Spot!: Marble Medusa Head Unearthed in Ancient Roman Ruins
Those early Christian cultists
*Not a judgement. That's what they were.) did their darnedest to destroy all earlier pagan iconography...
Well, thank The Goddess, They Missed This Part Of One!!!
May Many, Many More Be Unearthed, Revealed & Preserved (Soon)!!
Marble Medusa Head Unearthed in Ancient Roman Ruins
*Not a judgement. That's what they were.) did their darnedest to destroy all earlier pagan iconography...
Well, thank The Goddess, They Missed This Part Of One!!!
May Many, Many More Be Unearthed, Revealed & Preserved (Soon)!!
Marble Medusa Head Unearthed in Ancient Roman Ruins
Friday, October 09, 2015
Syfy's Dark Matter (Trailer) From Stargate SG-1's Joseph Mallozzi & Paul Mullie
Stargate SG-1's Joseph Mallozzi and Paul Mullie are behind Syfy's new series, Dark Matter, based on the Dark Horse Comic!
On Netflix, now!
On Netflix, now!
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